Vision,
Mission
& Values
We exist to raise the standard of canine behaviour and welfare support across Ireland — for every dog, every guardian, and every professional who cares for them.
A nation where every dog has access to expert, ethical, regulated care.
We envision a future in which every county in Ireland — urban and rural — is served by a certified, regulated behaviour professional and trainer. A future where dog guardians, clinical teams, and welfare organisations can rely on consultancy excellence as a matter of course, not exception.
This vision extends beyond individual animals. We strive to elevate the wider canine care industry through meaningful collaboration, knowledge-sharing, and the creation of professional pathways that lift every discipline involved in the welfare of dogs in Ireland. When the whole sector rises, every dog benefits.
to reach
of care
to support
To cultivate a nationwide network of behaviour consultancy excellence — ethical, evidence-based, and available to all.
We are a dog-specialist consultancy committed to supporting guardians and professionals through practice that is grounded in the best available evidence, guided by welfare, and held to the highest ethical standards.
Our mission is to build something that lasts: a robust, nationwide infrastructure of regulated, certified, and trustworthy behaviour services — underpinned by genuine collaboration between the clinical and behavioural fields. We believe that when veterinary science, behaviour expertise, and compassionate handling work in concert, outcomes for dogs and their families improve fundamentally and permanently.
The principles that guide every decision we make.
We are a humanitarian organisation — our values are not aspirational statements on a wall. They are operational commitments that shape how we work, who we work with, and what we refuse to compromise on.
Empathy & Compassion
We approach every case — human and canine — with genuine care. Behaviour challenges are rarely simple, and the families behind them deserve to be met with patience, dignity, and respect, not judgement.
Animal Welfare First
The emotional and physical wellbeing of the animal is our primary concern in all assessment, planning, and practice. Regulation of the animal's inner world precedes any attempt at behaviour change through training.
Progressive Standards
We hold ourselves to advancing models of behavioural and clinical investigation — pursuing excellence and rigorous analysis as a continuing commitment, not a fixed achievement. The field evolves, and so do we.
Collaboration & Community
No single discipline holds all the answers. We actively cultivate relationships across veterinary, clinical, behavioural, and welfare fields — because coordinated care consistently produces better outcomes for dogs and their families.
Accountability & Integrity
We operate with full transparency in our methods, our pricing, and our professional limitations. We refer when we should, escalate when necessary, and never allow commercial considerations to override clinical or ethical judgement.
Empowerment
We build long-term capacity in the people we work with — guardians, peers, and wider industry partners — because sustainable change requires understanding, not dependency. We equip people to succeed beyond us.
Proudly and unapologetically committed to equality in every aspect of our work.
We welcome, support, and actively advocate for all people — regardless of gender, race, ethnicity, sexual orientation, gender identity, socioeconomic background, disability, neurodivergence, or belief.
We take an unambiguous and active stance against racism, sexism, ableism, homophobia, transphobia, and all forms of discrimination. This is not a passive position. Inclusion, accessibility, and psychological safety are operational standards — embedded in our client care, our professional collaborations, and the partnerships we choose to maintain.
These commitments are non-negotiable and guide every decision made at Snout & About.
Values in action — not just on a page.
Every consultation, referral, and professional relationship we build is an expression of what we stand for. Come and see it in practice.